All content published on this website — including written articles, blog posts, graphics, photographs, frameworks, diagrams, conceptual models, and any other materials — is the original intellectual property of Mary-Catherine Reinert, Founder and Brand Strategist of Fortissima, unless otherwise explicitly credited. This policy governs how that content may and may not be used.

1. OWNERSHIP OF CONTENT & METHODOLOGY

All original content on this site is protected under applicable copyright law. This includes, but is not limited to:

• Written blog posts, articles, essays, and commentary

• Original photography, brand imagery, and custom graphics

• CereSense™ — including its seven-sense model, the addition of "Feel" (emotional internalization) and "Say" (word-of-mouth reputation) as proprietary sense dimensions, and all associated frameworks, protocols, and assessment tools

• The Touchpoint Sensory Analysis methodology and related diagnostic tools

• All visual representations, charts, diagrams, and infographics depicting the above methodology

• Any coined terms, defined concepts, or named frameworks introduced in this content

©2026 Mary-Catherine Reinert / Fortissima. All rights reserved.

2. PERMITTED USE

You are welcome to engage with and share this content within the following guidelines:

Personal & Educational Use

• You may read, save, and reference content from this blog for your own personal learning and development.

• You may share links to individual blog posts on social media, in newsletters, or with colleagues, provided the original URL is clearly visible and the source (Mary-Catherine Reinert | Fortissima / therealemcee.com) is attributed.

• Brief quotations of up to 50 words may be used for commentary, criticism, or educational purposes, provided attribution is clearly given as: "Mary-Catherine Reinert, Fortissima (therealemcee.com)."

Media & Press

• Journalists, researchers, and podcasters may quote content for editorial coverage with full attribution.

• Interview requests and media inquiries are welcomed. Please contact mreinert@fortissimabrands.com to discuss.

  Academic Citation:

• CereSense™ and related concepts may be cited in academic work using the following format:

• Reinert, M.-C. (YEAR). [Title of Post]. Fortissima. Retrieved from https://therealemcee.com/[url]

3. RESTRICTIONS — WHAT IS NOT PERMITTED

The following uses are expressly prohibited without prior written permission from Mary-Catherine Reinert / Fortissima:

Content Reproduction

• Reproducing, copying, republishing, or distributing any blog post or article in whole or in substantial part on any platform, website, newsletter, or publication

• Translating content into other languages for republication

• Repackaging blog content as your own written guides, e-books, downloads, or courses

Methodology & Framework

• Presenting, teaching, selling, or licensing CereSense™, the seven-sense model, or any of its proprietary components as your own work or methodology

• Using the framework, assessment tools, or protocols in a paid consulting, coaching, or training context without an authorized licensing agreement with Fortissima

• Modifying or adapting the framework for commercial use, workshops, or client-facing deliverables without written authorization

• Claiming authorship of or removing attribution from any derivative summaries of these concepts

Images & Visual Assets

• Downloading, cropping, modifying, or redistributing any original photography, graphics, diagrams, or branded visuals from this site

• Using Fortissima-branded imagery in any marketing, presentation, or commercial material without express written consent

AI Training & Scraping

• Using any content from this blog to train, fine-tune, or otherwise inform AI/ML models without explicit written authorization

• Automated scraping of content for any commercial, competitive, or data aggregation purpose

4. LICENSING & COLLABORATION

If you are interested in any of the following, please reach out — these conversations are welcome:

• Licensing CereSense™ for organizational or academic use

• Reproducing content for a publication, course, or commercial project

• Speaking engagements, partnerships, or co-creation opportunities

• White-labeling or co-branded consulting arrangements 

Contact: mreinert@fortissimabrands.com

5. DMCA & COPYRIGHT INFRINGEMENT NOTICE

Fortissima takes intellectual property seriously. If you believe your own copyrighted work has been used on this site incorrectly, please contact us at mreinert@fortissimabrands.com with the subject line "Copyright Notice" and include:

• A description of the copyrighted work you believe has been infringed

• The URL on this site where the allegedly infringing content appears

• Your contact information

If you discover that content from this blog has been used in violation of this policy, we ask that you report it to us directly so we may take appropriate action.

6. DISCLAIMER

Content on this website reflects the professional perspectives and proprietary frameworks of Mary-Catherine Reinert / Fortissima. It is provided for informational and educational purposes only and does not constitute legal, business, or consulting advice. Results and outcomes described in case studies and examples represent specific client work and are not guaranteed.

7. CHANGES TO THIS POLICY

This policy may be updated periodically. Continued use of this website following any posted changes constitutes acceptance of the revised terms. The effective date at the top of this document will reflect the most recent update.