Hotelier Brand & Marketing
One-Day Workshop
Beyond Rooms & Walls:
Your brand is your most powerful revenue strategy.
Beyond customer service and the booking process, there are many experiential marketing touchpoints you’ve yet to uncover.
And, we’re here to do just that!
This one-day 1:1 intensive is a custom workshop for boutique hoteliers who want to align brand and marketing strategies with business growth and development.
Hotelier Brand and Marketing Workshop
If your boutique hotel is stuck in marketing limbo, drowning in seasonal fluctuations, and desperate to stand out in a crowded hospitality landscape, this one-day workshop will uncover hidden marketing opportunities, build assets, and craft a messaging approach that doesn't just attract guests, but makes them choose you over every other option.
Crystal-clear brand positioning that aligns with your ideal guest
A comprehensive marketing strategy addressing off-season challenges
Increased direct bookings without throwing money at ads
Streamlined workflows that save you time and energy
A scalable branding and marketing process built for evolution
Consistent revenue and guest engagement
Guaranteed Outcomes
accompanied by her Fortissima Team
Led by M-C
Spend a single, transformative day crafting your holistic 12-24 month growth, marketing strategy.
1:1 support throughout the entire day
Hands-on, in-person strategic marketing and graphic design expertise
No generic advice. No fluff. Pure, actionable strategies.
A proven approach - The DIVA Mindset
Customized strategy specific to YOUR hotel
Comprehensive audit of your entire marketing ecosystem
Pre- to post-stay guest experience
We’re ALL IN, so You can
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with a customized strategy that transforms quiet months into revenue generators instead of bleeding cash.
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that doesn't convert. This workshop delivers a precise roadmap tailored specifically to your hotel's unique positioning and target guests.
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instead of through commission-heavy OTAs, dramatically increasing your profit margins overnight.
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that consistently attracts ideal guests who value your experience enough to pay premium rates.
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who understand the unique challenges of boutique hotels, not generic advice that ignores your seasonal fluctuations and local market dynamics.
Your Transformation Package
What’s included matters.
From audit to implementation, we’re with you every step of way!
Strategic Foundation
Comprehensive Brand Assessment
We will review your current marketing strategy and expose every weakness or opportunity. You'll get a brutally honest assessment of your hotel's marketing performance and process that reveals exactly where you're bleeding potential revenue.
Brand Positioning & Messaging
Your brand is about to get a complete makeover that turns heads and drives bookings. We'll craft a messaging strategy so sharp and precise, your ideal guests won't be able to ignore you.
Tactical Marketing Toolkit
Marketing Roadmap
Forget all of the random marketing attempts. We're creating a very intentional marketing plan that maps out every single move for the next 12 months. This is your blueprint for your success.
Digital Optimization
Your digital presence is getting a complete overhaul that transforms browsers into bookers. We'll optimize every digital touchpoint to ensure your hotel stands out in a crowded marketplace.
Ongoing Support
Post-Workshop Guidance
The strategy session doesn't end when we walk out the door. You'll get two follow-up calls to ensure you're executing with precision, analyzing effectiveness, and crushing your marketing goals.
What this Workshop Is
For Hoteliers or Hospitality Groups ready to take action — no fluff, no confusion, just clarity and results.
A proven, streamlined process that cuts straight to the heart of your brand’s uniqueness and sets you up for success.
A 12-24 month growth blueprint with clear marketing strategies and metrics.
Curated templates and assets for high-touch brand experiences and white glove service.
What it’s not
A drawn-out, complicated process.
Endless hours of trial and error.
Overwhelming and confusing.
“Extra” stuff on your plate.
A conversation that goes nowhere.
why you need this
Stop guessing: No more wasting time or money figuring it out on your own.
Stand out: We’ll define what sets your hotel apart and how to communicate it with confidence.
Take Action: If you’re ready to commit to implementing and transforming your brand, this is your wake-up call.
"Get ready! M-C challenges you as a business owner to dig deep and determine what you want from your business. There are always surprises with M-C. She’s a real partner in marketing and business. M-C gave meaning to my brand and product curation. We have always enjoyed her ideas focusing on a strategic customer experience."
Heaven Scent Collective
"M-C and her team quickly educated themselves in real estate to best represent us! They significantly increased our exposure and digital marketing efforts. Our sessions are always jam-packed with strategy, analytics, planning for the upcoming months. This completely changed the way we approach marketing."
The Gresham Group | ReeceNichols
"M-C knows how to bring a brand to life. Her insight gave us more clarity and decisiveness. I knew I could trust M-C and her team to develop marketing that aligns with the quality of client we work with."
M EVENts International
"I highly recommend M-C to lead any discussion or workshop. It helped me understand the hows, whys, why not, goals, how to maintain relationships, and ultimately gave purpose to every little detail."
Tera Coughlin Styling
If you're serious about creating a brand experience, let’s do this.
FAQs
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Anyone who you would consider a stakeholder in the brand.
We’re going to be facilitating a guided conversation towards a consensus among the group, while encouraging everyone involved to participate in the process.
Most workshops involve 2-3 people, but we have conducted others with as many as 10 people.
We’ve conducted workshops ranging from small to large groups and are happy to accommodate for the needs of your team. -
Deliverables Include:
Specific and detailed workshop results that capture the outcome of the process
An unveiled understanding of your brand's unique positioning and a clear vision on your target audience (you may be surprised what we uncover!)
Logo and brand identity usage guide
Detailed Voice & Messaging guidance for your brand
Voice & Messaging approach in detail
Photography and imagery examples with guidance. Great for your next photoshoot!
A Brand Cheat Sheet that you can reference for years to come
A simplified marketing plan for all touchpoints
A partner for life. We are here for you as your brand evolves
I’m happy to send you a full example. -
From startups to well-established brands, each workshop is designed to accomplish a specific goal.
This branding workshop is uniquely tailored to give you the best experience for what your business needs.
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I do not take the path of least resistance. My team and I ask probing questions, challenge assumptions and play devil's advocate to ensure you have rock solid confidence in the outcome of the workshop.
Fortissima a full service agency that is able to bring much more to the table than others and we make sure to do exactly that.
We believe giving these conversations room to breathe is an important part of the process. While we always respect the value of time, we never time box our workshops or rush them. We let them take as long as they need to in order for you to feel completely confident and comfortable in the outcome. -
This branding and marketing workshop is $3,500.
Clients can also partner with us on a rebrand or website refresh.
Contact me if you’d like to discuss your needs in detail in order to determine the exact cost.
